15 Minute Precision Haircuts

Salon Forte owner and Master hair stylist Denny Vagner has produced a series of educational videos. The 15 Minute Precision Haircuts DVD series teach hair stylists the methods needed to cut the most popular hairstyles, quickly and accurately. Hair stylists who follow Mr. Vagner’s directions will be able to cut any hair style in 15 minutes or less. This time does not include the consultation, shampoo, and finishing of the hair. Stylists who follow the steps will be able to serve more clients every day, and earn more money.

Salon owners who provide occasional classes to their stylists can complement their training schedule with these DVD’s. Both the stylist and salon owner will benefit from more efficient cutting, drying, and finishing techniques.

DVD’s are available for the following haircuts: long, medium, and short layers, the bob, the shag, men’s shag, and men’s combination clipper cut. Videos demonstrating more efficient blow drying and texturizing techniques will be available in the near future.

 

Salon Forte Introduces Glo Mineral Cosmetics

Salon Forte is excited to announce the introduction of natural Glo minerals to our makeup section. The dermatologists as Glo describe it as “Skin nurturing mineral makeup for beauty with a higher purpose. Advanced formulations combine pharmaceutical-grade ingredients, natural high-pigment minerals and the power of antioxidants. The result is clinically advanced makeup that covers and helps correct and protect. Glo minerals cosmetics deliver unsurpassed coverage, broad spectrum UV protection and helps combat free radical damage. This clinical mineral makeup line is preferred by dermatologists and leading skincare professionals worldwide. Perfect skin isn’t a matter of luck, it’s a matter of science. Glo minerals makes science beautiful”.

American Crew Introduces the Trichology Hair Recovery System

Salon Forte is proud to feature products from American Crew – the leading manufacturer of grooming products for men. Salon Forte is now offering Crew’s new Trichology Hair Recovery System. According to a global study, by the time men are in their 30s, 25 percent suffer from hair loss and begin to search for a solution. American Crew answers this need with Trichology – a unique and convenient hair recovery system – recommended by renowned hair stylists and backed by science. This new system of three hair recovery products will be available October 2009 at your local professional salon.
American Crew Trichology offers men a simple solution for thicker, fuller and stronger hair. “American Crew continues to lead the way with men’s grooming products and answers men’s grooming needs with Trichology,” says Nicholas Guastaferro, American Crew marketing director. “We found that a majority of men want to stop hair loss because they are not just losing hair, they are losing confidence and self-esteem. As the official supplier to men, American Crew has met this need.”
American Crew not only provides men with a simple solution to hair loss, but continues to lead the way in men’s grooming with the products and tools to create the most popular looks and styles. To illustrate how American Crew products can help transform men’s styles, American Crew enlisted the expertise of Gloria Ponce, Emmy award-winning lead stylist from the hit television show Mad Men. “The styles of the Mad Men characters are classic, but still relevant to today’s man. Whether you have the well barbered look of Don Draper or a more contemporary, longer look, American Crew helps men easily attain these styles and provide the perfect hold and shine for any hair type,” explains Gloria.
Trichology Product Information:
The three Trichology products include: American Crew Hair Recovery Shampoo, Hair Recovery Patch and Hair Recovery Concentrate. Its patented formula – hops, rosemary, swertia japonica and silica – recovers fuller, thicker, stronger hair and prolongs hair life. David Raccuglia, Founder and Creative Director of American Crew, says, “These products have been designed to fight against the main causes of thinning hair in men with a powerful and patented formula. American Crew’s Trichology products are designed for every hair type and scalp. The shampoo works with the concentrate or patch to provide men with a simple solution.”

Salon Forte Celebrates Schwarzkopf Professional Hair Products

An innovator in haircare products and Europe’s most influential hair color leader, Schwarzkopf Professional has been pioneering the development of ground-breaking products for over a century. Schwarzkopf Professional is distributed in more than 100 countries and has global sales over $1 billion annually. Preferred choice of the world’s most celebrated hairstylists and colorists, Schwarzkopf Professional is consistently seen on fashion runways, in leading international fashion publications and on the world’s most beautiful and fashionable people.

Established in 1898, Schwarzkopf has historically been associated with innovation. Some Schwarzkopf firsts include:

* the world’s first dry-shampoo (1908);
* the first research and information center for hair designers worldwide (1927);
* the world’s first hair gloss conditioning rinse (1930);
* the world’s first herbal hair treatment (1932);
* the world’s first non-alkaline shampoo (1933);
* the world’s first individual setting lotion (1952);
* the world’s first perm (1964);
* the world’s first aerosol foam hair color (1970);
* IGORA FASHION the first one-step highlighting color for hair designers(1982);
* Igora Royal, permanent crème color, with an exclusive new moisturizing ingredient: Plantaren 2000 (1996);
* Red Booster Color Gel, a color amplifier that dramatically increases the color quality of red and copper hair color pigments (1998).

Beauty through Science:
Schwarzkopf Professional’s thorough research process involves scientists, dermatologists and hair designers – all of whom contribute to the development of product formulations.
The time-tested, technically perfect products which emerge from our laboratories allow salon professionals to proceed with the complete confidence that they will always have the finest quality results. The Schwarzkopf Medical Scientific Department, under the guidance of a distinguished dermatologist, also works in tandem with the company’s fashion and test
studios, ensuring that all new product formulas are pure, stable and compatible with delicate and sensitive skin and hair – and that
product performance surpasses expectations.

Salon Forte Honors National Men’s Grooming Day

On Friday August 17th Salon Forte will join American Crew, the leading maker of men’s professional grooming products, plans to pay tribute to the American male during its National Men’s Grooming Day campaign.

American Crew continues its unrivaled commitment to building the men’s salon business by establishing National Men’s Grooming Day, which is registered with Chases Calendar of Events. It’s an opportunity for salons and barbershops worldwide to host grooming events and create awareness of the increased dedication to their male clientele.

Men are paying much more attention — and money — to their grooming habits. Euromonitor International, a market researcher, predicts that overall sales of men’s grooming products will reach a total of $19.5 billion by 2008. Sales in the U.S. alone are nearly $5 billion. American Crew currently manufactures over 35 different products specifically for use by men to meet all of their grooming needs.

Since its inception in 1994, American Crew has been committed to building the men’s grooming business and driving men into salons. “I was a salon owner and educator in the ’80s and ’90s,” said David Raccuglia, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and founder of American Crew. “I often wondered what happened to the classic grooming of the ’20s, ’30s, ’40s and ’50s. An industry that was so strong throughout history had died. Barbershops disappeared and men were forced to go to salons that mostly catered to women. I was determined to bring back classic grooming by introducing a cool product line exclusively for men.” Salon Forte is proud to offer the full-line of American Crew products in our salon.

Salon Forte Welcomes Brazilian Blowout!

Salon Forte is excited to introduce a keratin protein based hair straightener, Brazilian Blowout. Women across the continent are raving about it.

Alan Benfield Bush Visits Salon Forte

Salon Forte was honored to have hosted a precision hair cutting class given by a protégé of Vidal Sassoon, the founder of ABBA Pure and Natural Products, a master hair stylist and renowned educator Alan Benfield Bush. Alan was on a promotional tour to spread the news about his new all-natural hair color product called Colure.

Alan Benfield Bush is recognized internationally as a motivational speaker, product innovator, artist, and educator in the fashion and beauty industry. He was also president and founder of ABBA Pure and Natural hair products. In 1997, Mr. Bush sold his product line, bought a ranch in Sonoma County, and pursued a dream he’d had since he was 19. He planted five acres of Pinot Noir vines and started Bush-Field Estate Vineyards & Winery.

After completing a three-year apprenticeship, Alan went on to own and operate several salons in England, eventually honing his skills at Vidal Sassoon Academy in London, where he achieved the level of Master Stylist. In 1973, Alan was named Managing Director of Education for Vidal Sassoon’s first North American Academy. There, he found his real love was teaching hairdressers how to develop technical artistry and communication and business management skills. Vidal is quoted saying, “Alan, your teaching ability amazes me and many others….” Alan was honored as Vidal Sassoon’s Famous Protégé at Vidal Sassoon’s 50th Anniversary in the beauty industry.

By the late 1970s, Alan founded his International Advanced Academies in San Francisco, San Diego and Los Angeles, where thousands of leading professional hairdressers flocked to learn and study what Alan had to offer. It was at this time that Alan authored the famous and much sought after methods of Condensed Cutting Technique, Condensed Perm Technique, Condensed Colour Technique and Condensed Setting Technique.

In 1983 Alan established the Alan Benfield Bush Academy – thus the creation of ABBA. In 1985, Alan changed the acronym to mean Achieve Balance of Business in Art and by 1988 Alan had successfully merged his educational methods from his ABBA Academy & Salon with top quality hair care products that globalized hair education. The ABBA line of products, founded by Alan and his partner, Jim Markham, was at the forefront of the green movement, promoting pure and natural ingredients with environmental awareness and educating professional hairstylists to become more personally and professionally successful.